As social media evolves, so does the profession of the social media manager, which means that you need to keep a close eye on it, if you want to maintain (and advance) your position during the next years.
We are living in a fast-paced world that technology has made it even faster, with professions arising and disappearing in just a few years. Five years ago, being a social media manager could simply mean being able to use the rising social networks by posting on them from time to time. There was even a belief that millennials were made for that position, since they were digital natives. However, things have dramatically changed over the past 2 years, with social media conquering our lives and turning the profession of social media manager from one in demand, into one that might soon be obsolete.
Be careful, social media will not disappear from our lives any time soon. On the contrary, we are expected to be more tied to them than ever. But, this doesn't mean that working as a social media manager would be enough, and I'm not sure it was ever enough for a full time position to only manage the social networks for a company. It's just that this job title probably won't be around for many years.
We are part of a demanding and highly competitive environment, which means that we need to constantly develop our skills if we want to remain relevant.
If you want to keep working on social media (and possibly started working during the past 4 years, just like me), keep in mind the skills that you need to develop or improve:
It's all about content. it is important to improve your writing skills, even if you're only required to craft posts for social networks.
Content marketing is also on the rise, which means that you need to understand how a brand's content should be handled and distributed. Don't forget, the profession of 'content manager' is more trending than the one of 'social media manager' lately and both can be combined if you have succeeded in both.
Everyone is talking about data nowadays and it would be valuable for your business if you could get an insight of your audience .
Metrics help you track what your audience prefers, in order to keep providing them similar content.
You are not expected to create awesome graphics, but in the word of visual domination, you should at least try to use online tools for the creation and editing of pictures.
Don't worry, you don't have to master all the skills mentioned above at a level that you could later on apply for a position as a data analyst, or as a graphic designer, but it would be greatly appreciated by your next clients if you could at least try to improve your skills on fields that are somehow related to your profession. What's more, when it comes to a business of a smaller budget, you know that you might be asked to help on tasks that were not part of your job description, which means that you have to be adaptable and always willing to learn new things.
Thus, never lose your spirit of curiosity and adaptability. Keep learning and you won't have to worry whether your profession will become obsolete!