In a time that content keeps increasing, we are obliged to find ways to manage it, if we don’t want to stay behind and lose track of it.
What’s more, if you are managing a blog or the social networks for a business, then you know that it’s imperative to stay organised and find clever hacks to keep your content available.
If you haven’t done it yet, it’s time to invest time on the creation of an editorial calendar, in order to become more effective in terms of content management from now on.
The first question that might come to your mind is: ‘Why do I need an editorial calendar?’
If you manage to create an effective editorial calendar, you’ll be able to become more organized and thus, always be aware of what is about to be posted. Let’s say you agree on a guest post that is expected to be posted in 3 months. Wouldn’t that be easier if you added the date on your editorial calendar?
Let’s say your business has a weekly blog during the past 2 years. How do you find in a matter of seconds what has been posted exactly a year ago? An editorial calendar may help you archive your content, always making sure that you can find it whenever you want, without wasting your valuable time tracing it on your actual blog.
If you are not the only one managing the content of your business, then it might be confusing when searching for a post that you weren’t involved in its creation or its distribution. A properly organized content calendar may lead to better cooperation between you and the rest of the team, which eventually leads to better time management.
4) Setting goals
When you finally create your content calendar and start planning ahead, you are already setting your future expectations. It is an organized and professional way to define your goals and try to achieve them.
A content calendar with a clear goal may serve as a reminder for your goals, especially for the bigger ones that you might forget day by day. By adding the dates ahead you create a commitment for your business, which will eventually help you reach your bigger goal.
An editorial calendar helps you keep your metrics handy, since you can create a tab that analyses the performance of each post. You don’t have to be over-analytic, but this could be a useful way to monitor the most successful posts, in order to keep creating similar ones. Is there a better way to do it?
Did the reasons above help you understand the importance of maintaining your own editorial calendar?
Next thing you need is to actually create the content calendar. And this will be a whole new post!