Tereza Litsa

25 May 2017

How procrastination can improve your productivity when creating content

Reading time: 3 minutes 8,101 views

Is there a way to use procrastination creatively?

It’s easy to procrastinate when creating content and this can affect the time it takes to finish a copy or even the quality of the final result.

What if you used your wandering mind to boost your productivity from now on?

Procrastination doesn’t have to be a writer’s enemy, provided that it’s used creatively as part of the writing process.

It can be challenging to come up with a new topic, and that’s the easiest stage to be distracted by all sorts of ideas and open tabs on your laptop.

Whether it’s our shorter attention span or the good old concept of the writer’s block, there’s always an excuse to lose our focus from the actual process of content writing.

The lack of inspiration or the inability to concentrate on one task at a time may facilitate procrastination, so maybe it’s time to treat it differently.


Don’t rule out procrastination


There’s no need to stay away from procrastination in an attempt to focus on your work. In fact, distractions can be a sign that your mind needs to relax before it’s ready to concentrate on the task of content writing.

As with finding a balance between work and play, we can still explore how distractions can bring us closer to the desired state of productivity.

Allow your mind to wander and use distractions for your own benefit.


Seek for creative distractions


Who said procrastination has to be unproductive?

Time to use it to your own advantage by finding the stimulation that can transform a distraction into a moment of inspiration.

Let’s say you need to write a new blog post, but you’re still unsure of your next topic. Once you start struggling with it, your mind starts wandering. And so does your mouse on the numerous open tabs on your laptop.


Tips for creative procrastination


You don’t have to rule out procrastination at that stage, but at least you can make it more creative.

  • Browse the right pages (this is probably my new favourite Chrome extension)
  • Seek for inspiring content (there’s always an opportunity to come up with new content ideas through the right curation of content)
  • Write down your random thoughts (always keep track of all your ideas)
  • Pause, don’t stop your writing process (treat your break as a short pause)
  • Set a timer for your distractions (add discipline to your distractions)
  • Divide your work into chunks of time (procrastination can be part of your schedule!)
  • Reward yourself when you finish a task (it may actually work!)

Find what turns out to be your most popular distraction (social media, cat videos, GIFs, games, etc) and try to limit its impact on your work.

Discover the discipline to embrace your moments of distraction and include them into your stage of inspiration.

You never know how and when you’ll feel inspired, so treasure every instance of your wandering mind.

Sometimes our best ideas are hidden in the least expected moments!

Interested in learning how to improve your content writing?

Join me at the “Summit on Content Marketing” for the session “15 ways to improve your content writing” on May 30. Register: http://bit.ly/2oj0tz3

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