Tereza Litsa

6 November 2016

Job hunting in the age of social media

Reading time: 5 minutes 2,196 views

Or else, how to use social media to maximise your chances of finding a job as soon as possible.

Job hunting may not be an easy task, but social media can still help you become more efficient. I’ve always been a big supporter of social networks and their multiple benefits and it’s always exciting to discover another useful aspect they may offer us.

I love using social platforms both for personal and professional reasons, so I realised that I should also include them in my job hunting process.

Thus, I tried to get organised and follow a plan, saving time and effort while applying to new and relevant jobs.

My focus was on roles in social and content marketing, but I believe that they may be helpful in broader fields.

Tip #1 Polish your social presence

The first step to your social job hunting is to monitor your own social presence. What message are you sending through your photos or your posts?

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You don’t have to change your personality to be “likeable” to a company, but you may still adjust your privacy settings, showcasing what you’d like everyone to see from you before hiring you.

How about using social media to prove your knowledge in your field?

Tip #2 Create your “dream list”

Write down a list of all the jobs and the companies that you find appealing. This can be your “dream list” or else, the starting point for your job hunting process. Don’t worry if your dream jobs are in high demand, you may still set goals for your future career prospects.

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Tip #3 Learn about your favourite companies

By the time you’ve created a list with all your favourite companies, it’s time to do a research with everything you need to know about them and how to approach a cover letter or a possible interview. Show that you know about their services, their goals, their social presence, their values.

Tip #4 Use multiple sources to discover new jobs 

Job hunting in the age of social media is a representation of our own social usage: diverse, omnipresent and sometimes overwhelming. However, it may be rewarding through many different sources.

I personally rely a lot on LinkedIn and you might want to consider its Premium subscription, as it offers you among others the ability to be a featured applicant in the jobs you’re applying for. Quite a useful feature!

Moreover, as more and more companies use LinkedIn for their hiring process, it may be useful to check it daily to act fast on new jobs. Some companies want to hire fast, so time is precious.

Except for LinkedIn, I also find Twitter very useful, both about the relevant hashtags, but also about one of my favourite features it offers, Twitter Lists. Lists can be used for content curation, research, monitoring, but also about job hunting.

Create a list with all the relevant recruiters for your field, or even your dream companies, and check it daily for all the new ads. This has turned very useful for me and it led to several interviews afterwards, simply because I acted fast and discovered a new job the day it was posted online.

In addition, you can still think outside the box and keep an eye on all the opportunities even in the least expected sources. For example, I’ve come across interesting opportunities on Instagram and Snapchat (!), proving that our addiction to social media can finally be useful.

Tip #5 Set up email notifications

Email notifications can also be effective, especially if you manage to reduce the noise and focus on the most relevant ones. Find the best sites that you want to monitor, use the right keywords and you’ve just created a personalised way to find your next job.

Beware, don’t turn out into the biggest spammer of your inbox.

Tip #6 Contact recruiters

Not everyone is excited with the recruiting process when it involves multiple people, but you may still want to engage with recruiters through social media. More and more recruitment companies post most of the available jobs on their social networks (starting with LinkedIn and Twitter), so there’s no need to leave them out of your social job hunting.

Tip #7 Social networking is real

My personal experience taught me that social networking is a thing and you may have to start it as soon as possible. The key to social networking is to show genuine interest to the people you’re approaching. No slang, automated messages, or spamming. Be yourself. You never know how a social contact may help you discover your new dream job.

Tip #8 Stalk for new opportunities

Stalking doesn’t have to be a negative experience. Use your stalking skills (it’s a skill!) for a bigger cause (aka job hunting) and discover as many job opportunities as possible or as many details about the companies you’re targeting. I’m sure you’ll enjoy this one!


Tip #9 Be patient, but not lazy

Patience is important, but don’t let it ruin your motivation to land a new job as fast as possible. Yes, job hunting can turn out exhausting, but you still need to stay focused on your goal of finding a new job. It might help to set daily goals, even by rewarding yourself for accomplishing them.

Tip #10 When you’re about to give up, don’t

Dory’s famous quote “just keep swimming” is the perfect inspiration for the modern and stressful job hunting and the GIF below could remind us that “swimming” is not always easy, but it’s still important to keep going.

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Or in a different popular (and favourite) reference, be like BB8. Keep rolling.

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Feel free to connect with me on Twitter, I’d love to hear your thoughts on pretty much any topic.


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